Microsoft in deal with Semafor to create news stories with aid of AI chatbot

Enlarge / Cube with Microsoft logo on top of their office building on 8th Avenue and 42nd Street near Times Square in New York City. (credit: Deb Cohn-Orbach/UCG/Universal Images Group via Getty Images)

Microsoft is working with media startup Semafor to use its artificial intelligence chatbot to help develop news stories—part of a journalistic outreach that comes as the tech giant faces a multibillion-dollar lawsuit from the New York Times.

As part of the agreement, Microsoft is paying an undisclosed sum of money to Semafor to sponsor a breaking news feed called “Signals.” The companies would not share financial details, but the amount of money is “substantial” to Semafor’s business, said a person familiar with the matter.

Signals will offer a feed of breaking news and analysis on big stories, with about a dozen posts a day. The goal is to offer different points of view from across the globe—a key focus for Semafor since its launch in 2022.

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