Google to deploy generative AI to create sophisticated ad campaigns

Enlarge / The integration of its latest generative AI, which also powers its Bard chatbot, means Google will be able to produce far more sophisticated campaigns. (credit: FT montage/SOPA Images/LightRocket via Getty Images)

Google plans to introduce generative artificial intelligence into its advertising business over the coming months, as Big Tech groups rush to incorporate the groundbreaking technology into their products.

According to an internal presentation to advertisers seen by the Financial Times, the Alphabet-owned company intends to begin using the AI to create novel advertisements based on materials produced by human marketers.

“Generative AI is unlocking a world of creativity,” the company said in the presentation, titled “AI-powered ads 2023.”

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