AI-powered Bing Chat gains three distinct personalities

Enlarge (credit: Benj Edwards / Ars Technica)

On Wednesday, Microsoft employee Mike Davidson announced that the company has rolled out three distinct personality styles for its experimental AI-powered Bing Chat bot: Creative, Balanced, or Precise. Microsoft has been testing the feature since February 24 with a limited set of users. Switching between modes produces different results that shift its balance between accuracy and creativity.

Bing Chat is an AI-powered assistant based on an advanced large language model (LLM) developed by OpenAI. A key feature of Bing Chat is that it can search the web and incorporate the results into its answers.

Microsoft announced Bing Chat on February 7, and shortly after going live, adversarial attacks regularly drove an early version of Bing Chat to simulated insanity, and users discovered the bot could be convinced to threaten them. Not long after, Microsoft dramatically dialed back Bing Chat’s outbursts by imposing strict limits on how long conversations could last.

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