Since the dawn of the generative AI era a few years ago, the march of technology—toward what tech companies hope will replace human intellectual labor—has continuously sparked angst about the future role humans will play in the job market. Will we all be replaced by machines?
A Y-Combinator-backed company called Artisan, which sells customer service and sales workflow software, recently launched a provocative billboard campaign in San Francisco playing on that angst, reports Gizmodo. It features the slogan “Stop Hiring Humans.” The company markets its software products as “AI Employees” or “Artisans.”
The company’s billboards feature messages that might inspire nightmares among workers, like “Artisans won’t complain about work-life balance” and “The era of AI employees is here.” And they’re on display to the same human workforce the ads suggest replacing.
